Wednesday 4 July 2012

Why does Fifty Shades of Grey turn British women on?

When a book sells in the huge numbers that EL James's Fifty Shades of Grey is maintaining this summer, the world must surely be full of people who have enjoyed it and then told their friends.
Fans were certainly quick to defend Dan Brown's The Da Vinci Code as it broke publishing records back in 2003, and Harry Potter addicts, both young and old, have been proud to wave a wand on behalf of JK Rowling's bestsellers since 1997. But what makes the triumph of James's book surprising is that a story involving such a succession of overtly kinky sex scenes can conquer the mainstream publishing market. After all, the plot is so singlemindedly titillating that it makes the unconventional "modern" relationships that leaven Stieg Larsson's Millennium Trilogy read like Charlotte Brontë in comparison.

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